Friday, April 12, 2013

Brad Keselowski, the N.R.A. and news of the day

I have to admit I was a bit surprised when Brad Keselowski said he didn't believe the National Rifle Association's title sponsorship of a Sprint Cup race at Texas Motor Speedway was a story.

Keselowski, the reigning Cup champion and an important voice in the garage, made the assertion in a press conference on Thursday in advance of Saturday's N.R.A. 500. And maybe inside the bubble that is Nascar, it doesn't seem like it's that big of a deal. After all, the N.R.A. has been around racing for a while and is a welcome partner to many.

But outside that bubble and away from the stakeholders who help market the sport, the N.R.A. is a national story right now. The organization's role in lobbying and shaping the gun-control argument in Congress has made it one of the most watched and covered in the country. That's why its sponsorship of a Nascar race at this time matters.

Media outlets from The New York Times to USA Today, the Charlotte Observer and Sporting News, among others, are dutifully covering the story. As they should.

Because unlike race results, Twitter banter and driver spats -- the fodder that make up the bulk of daily Nascar coverage -- this isn't just a story. It's news.

And right now, there isn't a bigger news story involving Nascar than this.

You can follow me on Twitter @viv_bernstein

Monday, April 8, 2013

Ryan Newman accuses me of stealing. Seriously.


The first time I ever met Nascar driver Ryan Newman, I asked him if he was a cheater and he asked me if I was a thief.

It was 2004 and I was in Daytona Beach, Fla., working on a story for The New York Times about Newman following up on his eight-win season the year before. I didn't know much about him at the time beyond his racing success and engineering degree from Purdue. I certainly didn't expect Newman to have a dry sense of humor. He's from the Midwest, after all.

Ryan Newman Media LuncheonNewman had drawn suspicion around the garage in 2003 for finding a way to extend his fuel run longer than anyone else. His team was never caught cheating, but the questions about his performance lingered. So I asked him about it in our interview and he laughed at the suggestion, brushing off a certain four-time Cup winner in his response.

At the end of what turned out to be an entertaining interview, Newman took a lighthearted shot at me for some reason. I can't remember exactly what he said, but I'll never forget what happened next.

Monday, April 1, 2013

Beauty and the blonde

As a fairly ordinary brunette, I could never experience nor fully grasp the power that comes from being blonde and beautiful. Of course, I've seen plenty of pretty blondes and always knew they had some intangible advantage over me in life because of their appearance.

But I never actually understood how that power worked -- what it was like, how it changed people, how it could be used -- until the day Elle came into my life.

Oh, you can say she's just a dog. But I have owned many dogs over the years, sweet and wonderful and beautiful creatures all, and none has had the power of Elle. A jaw-droppingly gorgeous golden retriever with light-colored fur and a face that draws you to her, Elle has opened my eyes and my world to the privileged existence that comes from being a blonde beauty.

I knew the day I brought Elle home as a 12-week-old puppy three years ago that she was special. I couldn't help but smile every time I looked at her. Turns out I wasn't alone.

One day not long after she arrived, I was walking Elle down the street of my neighborhood when I heard someone running toward me from behind. Actually running to catch up to me. It was a neighbor, someone who had never bothered to say hello to me in all the years I had lived there.

She just had to meet Elle, she said.

I thought it was sort of odd but funny. And then it kept happening.

Monday, March 25, 2013

Tony Stewart, Tim Tebow and using the media

For all the battles he fights on the track, Tony Stewart is known almost as much for his clashes with the media off of it. I'm guessing more than a few reporters who have spent time in the Nascar garage over the years have stories about confrontations with Stewart.

Including me.

It was last year at Darlington Raceway when Stewart told me after a media session that he didn't need my newspaper coverage -- among many choice words he directed my way that day. And yet Stewart continues to make himself accessible to me or any other reporter who covers the sport. I imagine it's in part because he understands the importance of media coverage to Nascar -- and to the companies that give his race team millions of dollars -- whether he personally likes us or not.

When I heard about Tim Tebow's fan appearance at Whataburger Field in Corpus Christi, Texas, last Wednesday, I couldn't help but think of Stewart.

Monday, March 18, 2013

A Marriott whore no more

I've slept with you over 500 times in my life. That's a lot of nights in your beds. Yes, I've strayed a few times, had that fling in New York with Kimpton. No marriage is perfect, right?

Still, I was in it for the long term. I was committed to you. Until I finally realized you're not committed to me. At least, not anymore.

So maybe this is goodbye, Marriott.

I never wanted it to end. Remember when I broke up with Westin all those years ago and rushed to sign up for your Rewards program? So many points. So many hotel options. I thought I had finally found my home away from home with Marriott.

OK, your rooms were no match for Westin. Like most sportswriters, I was more interested in points, stay totals and silver, gold and platinum status. In my business, those Rewards levels are seen as a measure of achievement more than a pathetic sign of how much of our lives we have given away to work.

Then things began to change.

Monday, March 11, 2013

Te'o, Tia and sports journalism today

When Deadspin reported that Manti Te'o's deceased girlfriend never existed, some high profile sports journalists scrambled to quickly offer an explanation for why they wrote the emotional story of his loss without first confirming she was real.

No such mea culpa took place last week when it was reported that

Thursday, March 7, 2013

Sports media and the white male scorecard

I once asked Tom Sorensen, the longtime sports columnist for the Charlotte Observer, why his newspaper wouldn't hire a woman to cover the Carolina Panthers back when the beat job came open in 1999. I've never forgotten his response.

Friday, February 8, 2013

The Ayanbadejo of Nascar?

Among the stories going viral this week is a column by Chuck Culpepper of Sports on Earth about an interview with Baltimore Ravens linebacker Brendon Ayanbadejo after the Super Bowl.

Culpepper revealed in the column that he is gay, and wrote that he shook Ayanbadejo's hand and thanked him at the end of the interview for being one of the first professional athletes in a team sport to speak out on behalf of gay rights. Ayanbadejo had created a bit of a firestorm in Baltimore when he voiced support for gay marriage in Maryland last year.

All of which made me wonder if there will ever be an Ayanbadejo in Nascar -- a driver willing to take a stand for gay rights. And if so, when?
Friday's Nascar headlines were perhaps telling in that regard. It was reported by several outlets, including The New York Times, that Darrell Wallace Jr. will become a full-time driver in the Camping World Truck Series this season.

Wallace will be the first black driver since 2007 to have a full ride in a top-three national series, and only the fourth in the 65-year history of the sport. Nascar has been working for years through it's Drive for Diversity program to develop minority and female drivers to attract a new and younger demographic. Wallace is one of the sport's brightest hopes.

As far as I can tell, fewer than 10 black drivers have raced in Nascar's top three national series. Ever. Compared to other professional sports today, that number is hard to fathom. But minorities haven't always been welcome in stock-car racing -- even Wallace has faced racism growing up in the sport. 

Meanwhile, around the country, recent polls and election results indicate growing support for gay rights and gay marriage. And statements by Ayanbadejo and Minnesota punter Chris Kluwe, as well as the You Can Play and It Gets Better campaigns, show the newfound acceptance of gays among athletes and sports leagues.
But there are no out gay athletes in any of the four major team sports as of yet. So despite Ayanbadejo, Kluwe and others, team sports remain a step behind the general public.

And Nascar, fair to say, is a few steps behind the major team sports. Because unlike the others, there isn't even a conversation about gay rights going on in the Nascar garage right now, nor a You Can Play or It Gets Better campaign. Drivers remain ever careful not to upset their corporate sponsors by taking risky political stands that might turn fans against them.

So will there ever be an Ayanbadejo in Nascar? It's probably inevitable.

But considering how long it has taken for Nascar to begin to integrate, I doubt I'll be shaking anybody's hand anytime soon.

Thursday, January 31, 2013

The media and #Danicky

There seems to be an ongoing debate among Nascar media whether the relationship between Danica Patrick and Ricky Stenhouse Jr. is a story that should continue to be pursued or should be dropped now that it has been dutifully reported.

Should we write about the reaction of others in the Nascar garage? Should we analyze the risks? Or should we let it go?

The answers: Yes, yes, and that depends.

It is our job as beat reporters to write what people are reading about and discussing on Twitter, Facebook and message boards. Patrick is one of the most popular drivers in all of racing. And right now, #Danicky is a part of the ongoing Nascar conversation. To ignore that would be to ignore your own readers, and ultimately send them to your competitors.

That's not to say we should mine this story ad infinitum at the expense of other storylines. And based on the headlines I see, plenty of other topics are being written about right now from the new generation racecar to Brad Keselowski's empty fountain of love.

But remember, too, this is the offseason. There aren't races to cover and on-track incidents to scrutinize. The Busch brothers haven't pissed anybody off today (well, as far as we know).  The relationship between Patrick and Stenhouse is the only head-turning news story to come out since Keselowski won the title in November.

So yes, it's interesting and pertinent to hear what Dale Earnhardt Jr., the most popular driver in the sport whose love life has been internet fodder for years, has to say about Patrick's new relationship. And it's worth the time to explore the issues on the track raised by the relationship. Even Jeff Gordon, whose messy divorce years ago was once headline fodder, acknowledged the reality of news coverage of celebrity athletes.

"I may not have liked it but understood it was a story," Gordon responded on twitter when I asked him about it last week.

Will it continue to be a story? You can blame Patrick and Stenhouse for making sure it will be in Daytona. By waiting until after the annual Nascar media tour in Charlotte to confirm the relationship, they have avoided answering any questions about it. Those questions inevitably will come up during future tests and at Daytona.

Beyond that, the longevity of this story depends on Patrick and Stenhouse. The way they race each other will be closely scrutinized. If there are more stories, it's because of what they do on the track and in the garage to create them. At least to some degree, it's up to them.

I don't know what Nascar thinks about all of this. But for a sport that desperately wants to be part of the mainstream conversation, few drivers have given fans more to talk about than Patrick since she arrived in 2010. And now she has found love in the Nascar garage.

I'm sure they're already working on the screenplay. You think they can get Kristen Stewart to play Danica?