Four years later, Jordan is responsible for the 2011-12 team that posted the worst winning percentage in the history of the N.B.A., followed by this past season's version that produced the second-worst record in the league.
If you're going to lose, you better at least be likeable in the community. But the Bobcats haven't been able to pull that off, either. There are no beloved stars on the roster. There is no history to fall back on, at least, no history to this franchise that anyone cares to revisit. There isn't much to like, as the empty seats make clear.So Jordan has done the only thing he could do to make this team embraceable in the community again: He has decided to rename the franchise the Hornets. For the few who don't know, that's the name of the former N.B.A. franchise here before it moved to New Orleans in 2002.
Some will no doubt look to the bottom line and question whether it is a cost-effective move for the franchise. Yes, it will be an expensive proposition. But Jordan really doesn't have much choice at this point.