Monday, August 26, 2013

ESPN and the pretense of journalistic integrity

Back in December, 2011, The New York Times ran a story about the risk of brain damage for soccer players who frequently head the ball. At the time, I was a contributing writer for espnW.com -- the female-focused ESPN Web site. So I pitched a story, suggesting we ask Abby Wambach and others about the danger.

After all, there had been so much discussion of concussions among football players. Here was an important news story about brain trauma that could impact female athletes as well. Wasn't that exactly what this fledgling sports site would want? I was certain the story would be approved.

But later that very same day, espnW.com featured