Brad Keselowski, the N.R.A. and news of the day

I have to admit I was a bit surprised when Brad Keselowski said he didn't believe the National Rifle Association's title sponsorship of a Sprint Cup race at Texas Motor Speedway was a story.

Keselowski, the reigning Cup champion and an important voice in the garage, made the assertion in a press conference on Thursday in advance of Saturday's N.R.A. 500. And maybe inside the bubble that is Nascar, it doesn't seem like it's that big of a deal. After all, the N.R.A. has been around racing for a while and is a welcome partner to many.

But outside that bubble and away from the stakeholders who help market the sport, the N.R.A. is a national story right now. The organization's role in lobbying and shaping the gun-control argument in Congress has made it one of the most watched and covered in the country. That's why its sponsorship of a Nascar race at this time matters.

Media outlets from The New York Times to USA Today, the Charlotte Observer and Sporting News, among others, are dutifully covering the story. As they should.

Because unlike race results, Twitter banter and driver spats -- the fodder that make up the bulk of daily Nascar coverage -- this isn't just a story. It's news.

And right now, there isn't a bigger news story involving Nascar than this.

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